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Is Search Engine Optimization Really that Important?
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How Important is Search Engine Optimization?

Almost everyone these days owns a smartphone, if they don’t, they generally own a tablet, laptop or home computer. People are using the internet for everything. From browsing social media, to shopping online, booking travel to renting cars, having a plumber come out and unclog a sink, finding an attorney, and much more. So why Search Engine Optimization? What can it do for your business? Top Pro SEO is the pinnacle team for Digital Marketing, and SEO is one of the best products for getting your company in front of potential clients.

Optimizing your online presence is key to building your brand and generating a solid return on your digital marketing dollars. You can dump a ton of money into online advertising and sometimes see very little results. That’s where we come in. Top Pro SEO has over 150 years of combined experience in Digital Marketing, Social Media Marketing, Paid Advertising including PPC Management, and Search Engine Optimization. Our entire business is based on helping your business maximize your online marketing budget, increasing your return on investment, and growing your brand online.

With the most up-to-date knowledge of SEO, skills and industry experience, training, and the foresight to adjust to changes in the digital searching world. Top Pro SEO will be an essential part of your business growth.

Search Engine Optimization

The Phases of Successful SEO

We have developed a proven system to get to know our clients needs and learn how we can best provide our digital marketing services. These are the steps of Search Engine Optimization we have created and utilize for all our SEO clients

Establish Your Goals

Our Account Managers sit down with our potential clients and define the digital marketing options and what you are looking to get out of your SEO campaign.

SEO Site Audit

Doing a website audit, we can find out the strengths and weaknesses of your currently published online presence. With our extensive use of various SEO tools, we find and recommend changes that need to be made to immediately improve your current online presence.

Competitor Audit

We find your digital competition and research what they are doing or not doing to build their SEO presence. We can take that information and use it to help tailor a flawless SEO strategy. This information helps our SEO team stay on top of what your competition is doing so you don’t have to!

Identifying Keywords

One of the most important phases of an SEO Campaign. Keyword optimization can make or break your online presence. We thoroughly research your keywords and search terms that will optimize your business ranking and get you visible to all potential clients.

SEO Strategy

The next step of intensifying your online optimization is generating an adapted SEO game plan, detailing what it is exactly that we are going to do for your business, what is our forecast for your SEO digital presence, and how we are going to implement this approach.

The Beginning

After reviewing the plan and making changes and adjustments to it, we immediately begin implementation. Top Pro SEO begins the Search Engine Optimization process immediately. Keeping track of all changes made and demonstrating the power of our work.

Monitoring

Now we are at the phase of monitoring traffic and watching your rankings grow. We have already given you access to your Google Analytics and Google Search Consoles; these tools will give you and us all the information we need to make sure you are getting the desired results. In addition, you’ll have access to our dashboard 24 hours a day, from your own computer, that will show you everything you need to know, from rankings to reports.

Adjusting

After gathering the data through various monitoring programs, we now have a general idea of what is working for your SEO campaign and what is not. It is this phase of development where we fine tune your digital marketing experience. This is the point where you are seeing the fruits of your online marketing dollars.

Content

Now we can start generating or editing content for your website. Content that is engaging, informative, and relevant to your business, including “calls to action” that will have the benefit of changing a visitor to a conversion. Having more content on your website is imperative to growing your online presence and brand awareness.

Maintaining Your Position

Now that we have created a successful Search Engine Optimization campaign for your business, we continue to monitor and refine your SEO campaign. We pride ourselves on staying up to date on all changes in the digital marketing world as well as changes to Google’s algorithms. We have gotten you in position and now we make sure you never drop in your ranking.

Local SEO

Local SEO

You need a Local SEO strategy to help local customers find your business online. Whether you have a “brick-and-mortar” location to help drive customers into you store or office, or whether they are looking for more information about your company prior to doing business with you and want to check out your reviews.
  • Local Search Engine Optimization
  • Google My Business
  • Placement in the Top Google Accredited Directories Like Yelp, Yellow Pages, 411 Local, Chamber of Commerce, etc.
  • Citation Setup and Review Implementation
  • Placement in Google Maps

Technical SEO

Technical SEO for your business is vital to your business being found online in the Organic Search Results on Google.  While there are about 100 different things Google takes into account for Search Engine Optimization when it bases it rankings, some of the important initial primary ranking factors need to be addressed:

  • Code Optimization
  • Information Architecture Optimization
  • Content Optimization
  • Revenue Link Popularity or Backlink Analysis
  • Schema Markup
  • Image & Hyperlink Optimization
Technical SEO
SEO analytics

SEO Analytics

Data & Metrics are important. You want to know what’s working and what isn’t on your SEO – Search Engine Optimization Campaign. Top Pro SEO believes in full-transparency for all our clients. We give our clients a full range of access to analytics including

  • Google Analytics
  • Google Search Console
  • A custom dashboard that allows you to see everything from rankings to reports for your SEO, PPC Management & even your Social Media
  • Regular Reporting
  • Conversion Data

Why Choose Our SEO Company in Orange County?

Openness

Openness is the key. We are transparent about our pricing model and billing schedule. We keep you in the loop about the process to track the progress at any time you want. Our transparency is what separates us from the competition.

Professional Ethics

SEO companies guard their trade secrets. But this secrecy must not come at the expense of your brand image and reputation. Certain firms employ shady tricks. It results in Google downgrading your website, and you suffer a face loss. But with us, your money and reputation are safe. We stay true to your core values.

Latest Technology Tools 

When managing a website, you need to have an agency that gives you the edge over your competitors. This edge comes from an agency using the latest technology tools to take action. We use state-of-the-art tools to get you traction and prospective clients.

Trained Professionals

Experience and expertise make for a killer combination. Ours is a company of skilled and talented employees bringing creativity to the table. A company that invests in talent, and keeps trained professionals is the one that you want.

Increase Your Traffic

The Orange County SEO agency must provide you the roadmap to your goals. And this must happen organically, not by shady tricks. We chart out the course to convert leads into sales. We increase the traffic and ranking of your website. After all, you are pumping your hard-earned money. You must get value for it. 

To Generate Leads 

Your website’s landing page is the face of your business. But for people to land there, the SEO needs optimization. The first parameter is the increase in traffic. This increase in traffic must lead to better traction. Better traction’s outcome should be brand loyalty, which must generate leads. These leads result in better conversion, and eventually, sales. And, we do all that for you. 

White Hat Techniques

We do not build spam links, Period. We use only White Hat Techniques that generate organic results. Those employing Black Hat Techniques may get you faster results. But such results are often short-lived. We ensure that our techniques benefit you even after we part ways.

We are up to date 

We sharpen our axe regularly to have the edge over our competitors. We update ourselves on the latest tools, techniques, and best practices. Investing in us means you will get all our up to date knowledge that would transform your business.

We are Economical

We do not charge a bomb. You pay by industry standards for the services we render. We do not impose contracts or hefty packages. When you want your business to flourish, opt for our economical services that do not put a dent on your budget. 

Customized Search Engine Optimization Strategy

We are well-versed in good and bad SEO strategies. When we take up work, we identify the core areas requiring attention. Then we tweak our strategies to iron out the wrinkles and give you what you want: Results. Our customized SEO is the sure-shot way of gaining more traction and business. 

For Inquiries on Choosing an SEO Company in Orange County, call us now!

10 Things You Need to Know Before Choosing an SEO Company in Orange County

Check the SEO knowledge

You want results and that too organically. When agencies make tall claims and offer mouthwatering deals, it seems tempting. However, before hiring, check their background. Can they deliver? Are they good? What is the depth and breadth of their SEO knowledge? Get answers to these questions before investing your money.

Check the Experience in Social Media

Social media need not necessarily result in sales. However, it is as good a place as any to start. Check whether the company has experience running social media campaigns. What has been their efficacy, and what has been their results. A good company will have a respectable social media presence. And that is the first place to check.

Understand Your Target Audience

No two clients are similar. If you dish out the same fare to everyone, you stand the risk of losing business. A professional agency would tweak the content to cater to various demographics. To do this, the agency must first understand your business and target audience. Choose a firm that invests time in listening to your needs with patience.

Modernization

If the Orange County SEO firm has stood the test of listening to you, it must now devise a suitable plan for you. It must mix modernity with utility, and innovation with creativity to help you succeed. Choose a professional agency that can chart such a course of action.

References 

Never ignore word-of-mouth references and client testimonials. These factors can help you assess the quality of the agency. Contact their clients and get a glimpse of the agency’s work that you wish to hire. Read the testimonials provided and make an intelligent decision.

Link Building Methods

Why should you pay for the shady tricks of your agency? Check what tools the prospective agency is likely to use—research on their efficacy. If the company uses automated link building and submission tools, bid it farewell. Search engines penalize websites using such tools. They may do more harm than good.

UI & UX

User Interface (UI) and User Experience (UX) are critical components of your website. An SEO company would streamline these aspects to ensure better traction. If there is something amiss, they must have an action plan ready. Go for such proactive agencies. They are worth your while.

Ask for the Agency’s strategies

Readymade strategies will not do. The agency must have tailor-made solutions for your unique needs. Plans formulated for others’ aspirations and goals will not work for you. Your agency must have a clear-thinking process and proper framework for your aspirations.

Evaluate Agency’s website

Why would you hire someone making tall claims that have not worked for them in the first place? Visit the website of the prospective agency, analyze how it fares in Google rankings. Then, check out whether it is SEO optimized. If it is not, bid it bye.

Reporting

It is a major area that should not go unchecked. What is the process of communication? Who is going to manage your project? What is the frequency of the progress report? Tick all these boxes before hiring an agency. Moreover, you need to check how receptive they are to your aspirations and vision.

Are you looking for a Top-rated SEO company in Orange County? Drop your details here.

5 Mistakes People do When Choosing an SEO Company 

Don’t select based on cost

If you select a company based on its pricing model, you will likely not get the desired results. Your budgetary constraints may tempt you to go for the cheapest option. But then you should prepare for the poor outcome too. Never select a company based on cost alone. Go for the experience, quality, and professionalism. They are well worth the investment.

Choosing a less experienced company

Sales pitch may get people floored. However, before going after attractive offers, check whether they can deliver. Look for their credentials, their experience. If they have a proven track record, you are in good hands. However, if they are all talk and no value, give them a wide berth. In this industry, there is no substitute for experience.

Not knowing the basics of SEO 

SEO is an art mastered over time. But that does not mean you cannot dabble in it. You must have a working knowledge of the domain from the beginning. This way, you may be able to express your vision clearly. Moreover, this will help you understand what the firm intends to do.

No appropriate research

Never jump the gun. Do not be in a hurry to hire. Do proper background research before zeroing in on any firm. Check their credentials and past work experience—research their tools and expertise. If you hire at haste, you may have to repent in leisure.

Choosing Firms buying backlinks

You do not want irrelevant free for all pages that violate Google policies. But if you make a hasty decision and choose a shady firm, this is what you may get. Firms buying backlinks bring you to disrepute and lower your rankings. They may even get you blacklisted. Beware of such tricks.

We are experts in doing SEO Services in Orange County. Call us now!

SEO Services FAQs

Content and links to content form the backbone of website rankings. The more other pages refer to your website, the better your search results and rankings. We call this system of a website referring to another by showing confidence in its content SEO backlinks. The more references your pages get, the better their ranking.

On-Page SEO means image, keyword, and Schema markup optimizations to improve rankings. It includes many other aspects too. It comprises both the content and HTML source code. However, it omits external links and signals. It is a tactic of making a page relevant to search results.

Networking is the best way to improve your website’s authority. When authoritative websites link back to your site, Google ranks you higher. Google assesses your trustworthiness based on the backlinks you get. That is where quality assumes significance. If authoritative sites link to you, your brand image and authenticity improve.

Over 90% of searches begin from a search engine. Google holds control over 90% search engine market share. Now, these stats are enough to drive home the point about SEO. If your website is not optimized for search engines, you will not figure in the rankings. If you do not figure in the rankings, you do not get visitors. If you do not get visitors, then you make no money. And to get websites optimized for search engines, you must go for SEO agencies.

SEO is the method of improving a website’s Search Engine Results Page (SERP) ranking. Pay Per Click (PPC) is a window for advertisers to push offers/ads on SERP. The difference between the two is that SEO traffic is free, while PPC traffic costs money.

Results are always dependent on various variables. However, if a professional agency handles your SEO, it may take anywhere between 4 weeks to 6 months. Now, SEO is not a wand that you wave, and magic happens. Many things need to come together for it to work wonders.

Your business needs a quality audience. You have to make the website conducive for the arrival of your targeted viewers. It happens when your website ticks all the right boxes on the Google wish list. Now, a professional agency manages to do just that for you. It helps your content gain traction and improve sales.

Making a site user and navigation friendly plays a vital role in the uplift of a website. While quality content is a must, you must also serve it right. Professional SEO firms always adhere to the best practices in the business. They help you build your backlinks and also address on-page optimization issues.

Drive More Qualified Visitors to Your Website with our Orange County SEO Services now!