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Is Search Engine Optimization Really that Important?

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How Important is Search Engine Optimization?

Almost everyone these days owns a smartphone, if they don’t, they generally own a tablet, laptop or home computer. People are using the internet for everything. From browsing social media, to shopping online, booking travel to renting cars, having a plumber come out and unclog a sink, finding an attorney, and much more. So why Search Engine Optimization? What can it do for your business? Top Pro SEO is the pinnacle team for Digital Marketing, and SEO is one of the best products for getting your company in front of potential clients.

Optimizing your online presence is key to building your brand and generating a solid return on your digital marketing dollars. You can dump a ton of money into online advertising and sometimes see very little results. That’s where we come in. Top Pro SEO has over 150 years of combined experience in Digital Marketing, Social Media Marketing, Paid Advertising including PPC Management, and Search Engine Optimization. Our entire business is based on helping your business maximize your online marketing budget, increasing your return on investment, and growing your brand online.

With the most up-to-date knowledge of SEO, skills and industry experience, training, and the foresight to adjust to changes in the digital searching world. Top Pro SEO will be an essential part of your business growth.

Search Engine Optimization

The Phases of Successful SEO

We have developed a proven system to get to know our clients needs and learn how we can best provide our digital marketing services. These are the steps of Search Engine Optimization we have created and utilize for all our SEO clients

Establish Your Goals

Our Account Managers sit down with our potential clients and define the digital marketing options and what you are looking to get out of your SEO campaign.

SEO Site Audit

Doing a website audit, we can find out the strengths and weaknesses of your currently published online presence. With our extensive use of various SEO tools, we find and recommend changes that need to be made to immediately improve your current online presence.

Competitor Audit

We find your digital competition and research what they are doing or not doing to build their SEO presence. We can take that information and use it to help tailor a flawless SEO strategy. This information helps our SEO team stay on top of what your competition is doing so you don’t have to!

Identifying Keywords

One of the most important phases of an SEO Campaign. Keyword optimization can make or break your online presence. We thoroughly research your keywords and search terms that will optimize your business ranking and get you visible to all potential clients.

SEO Strategy

The next step of intensifying your online optimization is generating an adapted SEO game plan, detailing what it is exactly that we are going to do for your business, what is our forecast for your SEO digital presence, and how we are going to implement this approach.

The Beginning

After reviewing the plan and making changes and adjustments to it, we immediately begin implementation. Top Pro SEO begins the Search Engine Optimization process immediately. Keeping track of all changes made and demonstrating the power of our work.

Monitoring

Now we are at the phase of monitoring traffic and watching your rankings grow. We have already given you access to your Google Analytics and Google Search Consoles; these tools will give you and us all the information we need to make sure you are getting the desired results. In addition, you’ll have access to our dashboard 24 hours a day, from your own computer, that will show you everything you need to know, from rankings to reports.

Adjusting

After gathering the data through various monitoring programs, we now have a general idea of what is working for your SEO campaign and what is not. It is this phase of development where we fine tune your digital marketing experience. This is the point where you are seeing the fruits of your online marketing dollars.

Content

Now we can start generating or editing content for your website. Content that is engaging, informative, and relevant to your business, including “calls to action” that will have the benefit of changing a visitor to a conversion. Having more content on your website is imperative to growing your online presence and brand awareness.

Maintaining Your Position

Now that we have created a successful Search Engine Optimization campaign for your business, we continue to monitor and refine your SEO campaign. We pride ourselves on staying up to date on all changes in the digital marketing world as well as changes to Google’s algorithms. We have gotten you in position and now we make sure you never drop in your ranking.

Local SEO

Local SEO

You need a Local SEO strategy to help local customers find your business online. Whether you have a “brick-and-mortar” location to help drive customers into you store or office, or whether they are looking for more information about your company prior to doing business with you and want to check out your reviews.

  • Local Search Engine Optimization
  • Google My Business
  • Placement in the Top Google Accredited Directories Like Yelp, Yellow Pages, 411 Local, Chamber of Commerce, etc.
  • Citation Setup and Review Implementation
  • Placement in Google Maps

Technical SEO

Technical SEO for your business is vital to your business being found online in the Organic Search Results on Google.  While there are about 100 different things Google takes into account for Search Engine Optimization when it bases it rankings, some of the important initial primary ranking factors need to be addressed:

  • Code Optimization
  • Information Architecture Optimization
  • Content Optimization
  • Revenue Link Popularity or Backlink Analysis
  • Schema Markup
  • Image & Hyperlink Optimization
Technical SEO
SEO analytics

SEO Analytics

Data & Metrics are important. You want to know what’s working and what isn’t on your SEO –  Search Engine Optimization Campaign. Top Pro SEO believes in full-transparency for all our clients. We give our clients a full range of access to analytics including

  • Google Analytics
  • Google Search Console
  • A custom dashboard that allows you to see everything from rankings to reports for your SEO, PPC Management & even your Social Media
  • Regular Reporting
  • Conversion Data